Steam Revenue Calculator
Estimate your game's potential earnings on Steam
Revenue Summary
Gross Revenue:
$0.00
Steam Cut (30%):
$0.00
VAT (Average):
$0.00
Estimated Refunds:
$0.00
Net Revenue:
$0.00
Regional Breakdown
Additional Insights
Steam Revenue Calculator Guide
How to Use the Calculator
- Enter your game's base price in USD
- Input estimated units (copies) to be sold
- Select your game type/genre
- Choose your primary market region
- Check additional options (DLC, Early Access)
- Click "Calculate Revenue" to see results
Real-Life Examples
Example 1: Indie Platformer
Inputs:
- Base Price: $19.99
- Estimated Units: 10,000
- Game Type: Indie
- Region Focus: Global
- DLC: No
- Early Access: No
Results:
- Gross Revenue: $199,900
- Steam Cut (30%): $59,970
- VAT (avg 15%): $29,985
- Refunds (8%): $15,992
- Net Revenue: $93,953
This represents a typical indie game launch with moderate success. The global distribution helps minimize regional pricing impact.
Example 2: Successful RPG with DLC
Inputs:
- Base Price: $29.99
- Estimated Units: 50,000
- Game Type: RPG
- Region Focus: NA Focus
- DLC: Yes
- Early Access: No
Results:
- Gross Revenue: $1,499,500
- Steam Cut: $449,850
- VAT: $224,925
- Refunds (7%): $104,965
- DLC Revenue: $524,825
- Net Revenue: $1,244,585
Higher base price and DLC strategy significantly boost revenue. RPGs typically have good DLC attachment rates.
Example 3: Early Access Strategy Game
Inputs:
- Base Price: $24.99
- Estimated Units: 25,000
- Game Type: Strategy
- Region Focus: EU Focus
- DLC: Yes
- Early Access: Yes
Results:
- Gross Revenue: $624,750
- Steam Cut: $187,425
- VAT: $93,712
- Refunds (6%): $37,485
- DLC Revenue: $187,425
- Net Revenue: $493,553
Early Access strategy games often benefit from community feedback and have lower refund rates.
Example 4: Casual Mobile Port
Inputs:
- Base Price: $4.99
- Estimated Units: 100,000
- Game Type: Casual
- Region Focus: Global
- DLC: No
- Early Access: No
Results:
- Gross Revenue: $499,000
- Steam Cut: $149,700
- VAT: $74,850
- Refunds (12%): $59,880
- Net Revenue: $214,570
Lower price point but higher volume. Casual games typically see higher refund rates but can achieve greater unit sales.
Important Considerations
Regional Pricing Impact
Steam's regional pricing can significantly affect revenue. For example:
- US Price: $19.99
- EU Price: ≈$18.99
- Russia Price: ≈$9.99
- China Price: ≈$9.99
DLC Strategy
DLC attachment rates by genre:
- RPG: 35%
- Strategy: 30%
- Action: 25%
- Indie: 15%
- Casual: 10%
Refund Rates
Average refund rates by genre:
- Strategy: 6%
- RPG: 7%
- Indie: 8%
- Action: 10%
- Casual: 12%
Sales Distribution
Typical first-year sales distribution:
- Launch Month: 30-45%
- First Quarter: 50-65%
- Remainder: 35-50%
Tips for Accurate Estimates
- Research similar games in your genre for realistic unit estimates
- Consider your marketing budget and visibility plan
- Account for seasonal sales and discounts
- Factor in your game's development time and quality
- Consider your target audience and their purchasing power